Microsoft Opens Up Its AI Tools to Everyone

Microsoft has made a significant move by allowing free access to some of its advanced AI tools. This change opens doors for users to enjoy features like unlimited voice interactions and the "Think Deeper" function without any cost. Essentially, this means you can now have more natural, flowing conversations with Microsoft's AI assistant without having to pay a dime.

New Opportunities for AI Enthusiasts

In the past, these AI features were only accessible to those who paid for a subscription. Microsoft's decision to offer them for free aims to expand its user base. However, they do caution that the surge in demand might lead to occasional slowdowns.

What’s in Store with These Features?

The "Think Deeper" feature is particularly noteworthy. It leverages OpenAI’s o1 model to enhance Copilot’s capability to tackle complex questions with detailed responses. This can be incredibly handy for tasks such as comparing options, coding, or even planning projects.

Additionally, the voice feature allows for longer, hands-free conversations, making the AI more user-friendly. While the premium Copilot Pro plan still costs $20 a month and offers priority access, the availability of these core features for free is a smart move by Microsoft. It not only draws in more users but also fosters user loyalty by providing a taste of its advanced AI offerings.

Why Microsoft is Making This Move

This strategic shift by Microsoft is a clear response to the fierce competition in the AI market. Other tech giants, like Google and OpenAI, also offer free AI tools, making the battle for market leadership even more competitive. By eliminating paywalls, Microsoft can attract a broader audience to its Copilot platform. This approach not only increases user engagement but also builds brand loyalty, encouraging users to eventually upgrade to paid plans for additional benefits.

The Bigger Picture

As of late February 2025, Microsoft’s stock is trading at $397.90, showing a slight dip of 1.51% from the previous day. Meanwhile, Alphabet Inc. has also seen a decline, with its stock at $175.42, down by 2.14%.

On Wall Street, analysts maintain a strong buy consensus for Microsoft stock, with 26 buy ratings and three holds over the last three months. The average price target stands at $510.23 per share, suggesting a potential upside of 28.23%.

In conclusion, Microsoft’s decision to offer these advanced AI tools for free is a strategic play to bolster its position in the AI space. By broadening access, they hope to capture a larger audience, enhance user experience, and ultimately, drive future growth.