Flawless recently rolled out its innovative AI editing tool, DeepEditor, at the British Film Editors (BFE) Cut Above Awards 2025 in London. This tool is part of Flawless's mission to promote ethical AI practices in the entertainment world. As a show of support for the industry, Flawless is also sponsoring the “Best Edited Single Drama” award. For those curious about its potential, a free trial is available to explore what DeepEditor can do.

DeepEditor is already making waves in Hollywood, helping to fine-tune performances, tweak dialogue, and enhance storytelling—all while keeping the creative process in the artist's hands. During the BFE event, Rob Hall, the Chief of Film Innovation at Flawless, highlighted how top editors are leveraging DeepEditor to push creative boundaries without sacrificing artistic integrity.

"Hollywood is facing a pivotal moment with AI," remarked Scott Mann, Co-Founder and Co-CEO of Flawless. "AI isn't just a future necessity; it's becoming essential. But the way we implement it is crucial. DeepEditor shows that AI can boost storytelling while ensuring performers and editors are in the driver's seat. It offers genuine creative freedom, works with clean, copyrightable data, and honors the artistry behind every film."

What sets DeepEditor apart is its artist-first approach, which ensures performers maintain control over their image and creative input. Developed with input from industry labor groups, it's setting a new benchmark for ethical AI application in post-production.

Hollywood has already embraced this technology. The 2022 hit film Fall utilized DeepEditor to swap out 30 instances of profanity, which helped it secure a PG-13 rating and reach a wider audience. The film's success paved the way for a sequel, currently filming in Thailand, with a significantly larger crew—jumping from 25 people on Fall to 250 on Fall 2.

This trend marks a broader evolution in filmmaking, where AI is not only making projects more commercially viable but also expanding creative horizons and opening up new opportunities for studios and storytellers.

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